There are many autoresponder services available nowadays but in this blog post I want to talk about GetResponse, the top email marketing automation software, in my opinion.
What email autoresponder software do you use to send the newsletter to your subscribers?
Why You Should Use GetResponse
It is probably one of the oldest autoresponder services on the market but its functionalities have been expanded throughout the time.
In the last few years its team made a great job, implementing a lot of new features inside GetResponse.
Thanks to this, it has a lot of advantages in comparison with other email marketing softwares such as aWeber or MailChimp.
Over 350,000 businesses worldwide trust GetResponse for them email marketing campaigns.
The price is very competitive and you can start using GetResponse with a standard plan up to 1,000 contacts just for $15 a month (€12).
Landing Page Builder
This features is maybe one the best things inside GetResponse. Rarely other email marketing automation softwares allow you to create landing pages.
Inside the dashboard you have the option to create a full landing page and then assign a custom URL to make it an integral part of your site.
Considering the usually tools to create landing pages are not free, you shouldn’t underestimate this service.
99% Email Deliverability
GetResponse implemented some policies anti-spam, in order to avoid that emails will be marked as spam from email services (Gmail,Yahoo).
The deliverability of this email marketing software has improved a lot.
iStock Free Images
GetResponse is integrated with iStockphoto, directly inside the newsletter builder, therefore you don’t have anymore problems to source nice pics.
You have a huge selection of free images to choose for your newsletters in order to make your emails much nicer.
GetResponse includes a lot of other features, that’s why it can be considered the best email marketing automation software:
- autoresponders to send automatically email sequences
- A/B split testing functionality
- hundreds of responsive templates for your emails
- tools to analyze your emails statistics
- preview of your newsletter on different devices (Laptop/Mobile)
- forms & surveys builder tool
- webinar tool creation
READ MORE: THE BEST EMAIL MARKETING COURSE
How GetResponse Works?
Once you sign up for GetResponse you have a series of quick actions to do in order to start your first campaigns.
(You can try it for free for the first 30 days, no credit card required).
The main page of your account in GetResponse is theDashboard.
In this tab you have 2 options: Add Contacts or Create a List.
If you have already a list in GetResponse you can add contacts manually or import a list of contacts from your previous email autoresponder service.
Similarly, if you don't have a list you can easily create a new one and then start collecting contacts or add them as mentioned.
Anti-spam policy makes this so secure and once you've added new users, the team of GetResponse check and approve them.
You can easily check the statistics of your lists and the total number of contacts you already have.
If needed, you can upgrade your plan at anytime (basic plan up to 1k contacts).
This is probably the core of any email marketing automation software as here is where you can create the newsletters or autoresponders.
If you don't know the difference:
A newsletter is a message that you can send manually or schedule to a certain date.
An autoresponder is an email that will be sent automatically once a new contact insert his email in one of your forms or upon certain conditions.
To create a new newsletter you can choose between hundreds of ready templates or just start from scratch.
The process is pretty easy:
- select the recipient (list of contacts)
- choose a subject for the email
- create the email using a template or from scratch
- see a preview of the email
- send it immediately or schedule it for the day and time you want
This is a real cool feature that will allow you to create workflows, in order to boost your online sales or simply provide specific contents to your subscribers, upon specific conditions.
You can easily create a sequence of automation messages and create a flow of actions, thanks to which a specific message will be sent to a specific user.
As an example:
- A customer subscribes to your email list on your website,
- A welcome message starts automatically.
- After 2 days the automation sends another message with a link in it.
- If the customer will click on this link, then he will land to your offer or product and the workflow ends.
- If he doesn't click, the automation sends another email after 2 days to remind him about the offer.
You can add a series of other elements such a tag or score in order to segment your customers, so later you can send them more specific offers, targeted for their needs.
This feature is what makes GetResponse a really top email marketing automation software.
We talked before about this functionality and how it is something very uncommon to see inside an email marketing service.
At the same time it is a real cool feature that adds value to GetResponse.
You can easily design and create a landing page in minutes, 100% responsive, to integrate with your website and above all no coding skills are required as you have an easy drag-and-drop editor.
"The first email marketing service to provide a complete webinar marketing solution designed to increase conversions and engagement rates" , GetResponse site.
You can set up a webinar in minutes and send email reminders to your audience.
After that, you can share high-quality video recordings to download and playback.
This is really something never seen before that makes GetResponse the best email marketing automation software to boost your business.
Forms & Surveys
You can easily create smart and simple forms that fits your marketing needs and that are optimized for your mobile users.
You are able to choose from 500 templates in order to create formats for sign-up, orders, downloads, and other custom form types.
In case, you can use even the Plain HTML Editor if you wish and grow your list of subscribers on your website.
GetResponse is integrated with your Facebook Fan Page, so you collect emails directly from your fans.
I consider this functionality as something on top of the normal email marketing campaigns.
That's why GetResponse is a top email marketing automation software.
In fact, you can create custom pipelines in order to have everything on track and close more deals.
Similarly you can spot opportunities and oversee your sales process in order to improve your marketing process.
Therefore, it's something more advanced and needed only when you have tons of tasks and email lists to take care of.
It's the newest feature of GetResponse to help you building a full marketing funnel from scratch. Go and check my GetResponse Autofunnel Review.
Go to my step-by-step guide: AFFILIATE MARKETING FOR BEGINNERS
In this full guide of GetResponse I talked about all the features of this incredible email marketing automation software.
I showed you the full potential of such a tool to boost your online business and your marketing efforts.
You can customize your newsletter campaigns, automate your workflows, host webinars or create full responsive landing pages.
In conclusion, if you are looking for a new email marketing autoresponder or you're just starting out I definitely recommend you to try GetResponse.
Are you already using GetResponse? What do you think about it?
If you have any questions, leave a comment below and I will be glad to help you.